Australian IT company evolves with new marketing messages
FEBRUARY 27, 2012: Pronto Software, one of Australia’s most established IT software and services companies, has today announced a major rebrand as it continues to expand in a range of local and international sectors.
The Pronto Software rebrand has been implemented to deliver new messages that focus on the 30 year old company’s evolution and growth in Australia and overseas. The creative and design development was carried out in cooperation with branding agency, Interbrand.
Managing Director of Pronto Software, David Jackman, said the rebrand marks a fresh way for the company to distinguish itself in the IT space in Australia and overseas.
“Pronto Software has been evolving and growing with customers in Australia, North America, Europe and Asia and we are very proud to announce a fresh look that represents the way we will continue to deliver value through our products and services for many years to come.
Pronto Software first began operations in 1976 and has since grown to 300 staff serving 1,500 organisations around the world with Enterprise Resource Planning (ERP) and Business Intelligence (BI) software solutions.
“The ability to evolve and adapt to serve changing market demands has always been a crucial element of Pronto Software’s approach and success story. In creating this new branding, we have made every effort to produce something unique and different that would challenge the relative conformity of the entire ERP and BI space,” Jackman added.
Marketing Manager at Pronto Software, Paul Goepfert, said the rebrand also incorporates the organisation’s approach to innovation, business evolution and plans for the future.
“Pronto Software’s business philosophy is based on listening very carefully to our customers, adapting to their requirements and revealing the best solutions for them. The new branding has been developed to reflect this approach,” Goepfert said.
A key characteristic of the new Pronto Software logo is the use of the interrobang punctuation mark – customised in the new logo to represent the ‘P’ in the company’s name. The interrobang combines elements of a question mark and exclamation point and was originally designed by Martin Speckter in 1962.
General Manager at Interbrand Melbourne, Andy Wright, worked closely with Pronto Software during the rebrand. He said the brand strategy and creative process began with getting to the heart of what made Pronto different. “We discovered that this was a company with an incredible attention to people and the needs of customers. They listen, and then adapt solutions to what customers’ need, which help them find out new and useful information about their business. It was refreshing to see in a category characterised by a one size fits all approach.”
He said the interrobang has been used in the design as a way to best visually represent moments of insight, inspiration and discovery. “The other key was to put the focus for design and communication on the moments of insight versus more clichéd photography displaying computers, handshakes and customer service representatives with headsets.“
Pronto Software builds Enterprise Resource Planning (ERP) and Business Intelligence (BI) solutions that help organisations manage business information. The company provides services to a wide range of sectors including retail, manufacturing, resources, manufacturing and logistics. Its customers include Kathmandu, Funtastic, Tyco, Bridgestone, Anvil Mining and more.
About Pronto Software:
Pronto Software is an award winning Australian software developer of next generation Enterprise Resource Planning (ERP) software that integrates with advanced Business Intelligence (BI) solutions. With in-built intelligence, flexibility and an easy-to-use interface, its flagship product, Pronto Xi enables users to discover rich business insights.
Pronto Software prides itself on actively listening to customers and adapting its solutions to meet their needs to reveal the best solution.
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