Shimano – Spinning a streamlined operation for Shimano Oceania

Shimano Oceania is the Australia and New Zealand operating arm of global manufacturer and distributor of cycling and fishing equipment and accessories, Shimano Inc..

Prior to 2008, the Shimano Cycling and Shimano Fishing businesses in Australia were principally independently owned and operated. When Shimano Oceania fully acquired the two businesses that year, a review of its overall Australia supply chain was conducted, and it quickly became clear that the two businesses would benefit by merging their distribution processes.